Project Work
MBI Business Professionalism Project Report: Dilmah Tea New Zealand
ICL Graduate Business School, Auckland August 2024
Description: Dilmah New Zealand, part of the renowned Dilmah Tea Sri Lanka, is set to implement a new sales force system to enhance its order management and customer engagement processes. The company, based in Wellington, exports premium tea to over 100 countries and has established a strong brand presence, particularly in New Zealand and Australia. The current sales system, reliant on email confirmations for orders, has led to missed and delayed orders, impacting customer service. The new sales force platform aims to automate these processes, improve internal communication, and streamline operations.
Project Aim and Objectives:
- Current Sales System Challenges:
- Orders are currently processed through email, leading to complexities and inefficiencies in managing global orders.
- Manual data entry into the production plan results in errors and delays.
- Main Objectives of the Sales Force Implementation:
- Increased Customer Focus: Automate order management to improve accuracy and reduce manual workload, allowing staff to focus on customer engagement and brand promotion.
- Effective Harmonization: Eliminate manual processes to improve collaboration among departments, reducing miscommunication and urgent order handling.
- Centralized Sales Data Access: Provide a fully integrated platform for real-time access to sales data, enabling informed strategic decision-making.
- Enhanced Marketing and Sales Promotions: Utilize readily available market data to plan and execute targeted promotions more effectively.
- Cost Savings and Efficiency: Streamline operations by reducing manual tasks, allowing staff to allocate time to higher-value activities and improve overall productivity.
Investment Justification: The leadership team has approved the project charter, recognizing the significant return on investment anticipated from implementing the sales force system. The project is set to span six months, starting December 2024, and is expected to greatly enhance Dilmah’s ability to serve its global customer base effectively.
MBA Business Research Project: Supply Chain Optimization Management for Pure Nutrition
ICL Graduate Business School, Auckland May 2024
Project Overview: The project, titled “Supply Chain Optimization Management for Pure Nutrition,” aims to streamline supply chain operations by leveraging technology, improving logistics, and fostering stronger supplier relationships. The objectives include reducing waiting periods, minimizing waste, and enhancing responsiveness to market needs. This initiative is crucial for sustaining customer satisfaction and loyalty by delivering high-quality products efficiently.
Key Objectives:
- Cost Reduction: Implement better inventory management systems to minimize waste and reduce overall supply chain costs.
- Quality Improvement: Enhance transportation and logistics to ensure timely delivery of products in optimal condition.
- Sustainability Focus: Align operational practices with environmental sustainability goals, reinforcing the company’s image as a responsible brand.
Importance: This project is vital for Pure Nutrition to remain competitive in a fast-paced market where customer expectations are high. By optimizing the supply chain, the company can improve service delivery, reduce waste, and enhance its reputation as a reliable supplier of nutritional products.
Scope and Stakeholders: The project will encompass mapping current processes, evaluating supplier performance, and designing efficient transportation routes. Internal stakeholders include the supply chain management, procurement, finance, and operations teams, while external stakeholders consist of suppliers, logistics partners, and technology vendors.
Risks and Mitigation: Potential risks include supplier resistance to change, challenges in technology implementation, and operational disruptions. Clear communication, training, and contingency planning will be essential in mitigating these risks.
Conclusion: The Supply Chain Optimization project is a strategic initiative aimed at achieving significant cost savings, improving product quality, and enhancing operational efficiencies. By building a resilient and adaptable supply network, Pure Nutrition aims to strengthen its market position and support sustainable growth.
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